Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible via @sejournal, @DuaneForrester

AI search merges businesses with their lookalikes, and courts are holding platforms liable. Here’s how conflation happens and how to make your entity unmistakable.

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Accurate Facts Can Still Produce A False AI Answer, And Courts Are Starting To Hold The Platform Responsible via @sejournal, @DuaneForrester

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